SharePoint vs Yammer. What’s the difference?

SharePoint 2010’s social features were pretty rudimentary. Organizations that really embraced social had to turn to third-party vendors or Yammer. SharePoint 2013’s social features are miles ahead of what was available in SharePoint 2010. Personally, I don’t understand why an organization would adopt both SharePoint 2013 and Yammer. I would leverage the social tools within SharePoint 2013 as they are fully integrated within an organization’s employee portal. The mobile apps for SharePoint (both Windows Phone and iOS) will also help complete the social story. That said, if a client wanted to stay on SharePoint 2010, Yammer might be a good fit.

SharePoint vs Yammer. What’s the difference?

SharePoint 2013 has expanded social features allowing you to create community sites, post micro-blogs, use hash tags, and mention colleagues and communities; but it’s still a light social feature set compared to Yammer, and a host of other social products on the market. SharePoint is still the extensible platform that is playing catch-up in the social computing space. That said, I think a lot of organizations will find SharePoint 2013’s out-of-the-box social features sufficient, at least as a first step into this space.

Yammer is completely about conversations in the open. It’s for sharing, collecting company knowledge (especially tacit knowledge), and creating opportunities for connections around work, interests or specializations. Yammer is a social web community experience. We heard over and over again, it exposes the opportunity for serendipitous discovery, and it does this a lot better than SharePoint 2013.

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published by ilinksystems 2015-04-16